This identity system was created for Rainboot Books, an online used bookseller. The logo visually merges both concepts in the company’s name creating cohesion of the disparate ideas. Open books sit aside one another forming a sun. Raindrops add an animated, fun detail that surround the sun. This detail extends to other icons in the system. All of the icons were created from the same grid modified from the book within the company’s logo.
The identity system was applied to the company’s business card, informational postcard, splash page, and online store profile.
